Summer of Love / Cape Charles LOVEworks

50 Day Summer of Love in Cape Charles July 6- August 24 UPDATES!
Posted on 06/18/2019

 Love sign and Fireworks

Fourth of July Fireworks at the LOVEworks in Cape Charles
Photo by William Dyas

Press Release from Cape Charles Main Street

UPDATE 7/8/19:

Flower Power Summer of LOVE Golf Cart Parade/Beach Bonfire
Thursday July 11, 2019 7 PM Mason Ave. Cape Charles, VA

Hoping the incredible July 4th parade got your Golf Cart warmed up for the first Flower Power Summer of LOVE Golf Cart Parade “Flower Power Summer of LOVE Golf Cart Parade” on Thursday, July 11th! Dress your Golf Cart in her 1969 best and meet us at the LOVE sign at 6:45 p.m. for a groovy ride around town, showing off your “dy-no-mite” golf cart! If you are not in the parade, then plan to line the route to cheer on the dude and dudettes (up and down Mason Ave.) We will check ya later at beach as we mellow out for a sunset celebration and beach bonfire. It’s gonna be a great time with good vibes and groovy moves, bring your own beach blanket, chair and picnic.

Register to participate so we know how many carts will be joining in the fun. Follow the event on FB for details!
Interested in volunteering at the parade or beach bonfire, we NEED you! Contact Cape Charles Main Street at


In observation of the 50th birthday of “Virginia is for Lovers,” Cape Charles is having a 50-day “Summer of Love” celebration from July 6 through August 24 – and wants you to join in the fun with us! A LOVEfest kickoff on Saturday, July 6, featuring the British invasion band The English Channel, will be held in Central Park to help you get your groove on.

The English Channel Band

Following this, be on the lookout for special offerings and events in town throughout the celebration period. Stay connected to all the happenings through the “Cape Charles by the Bay” website, “Cape Charles Virginia’s Cape” Facebook and “@VirginiasCape” Instagram channels. Be sure to take a photo or video at the LOVE sign to share at #sharewhatyoulove, #loveva, and #loveCCVC.


Take in a free movie from 1969 shown at the Historic Palace Theatre. Make a small donation for a heart shaped cutout to support the LOVE sign and show your love for education by donating school supplies at designated locations. Delight in watching the golf carts all over town decorated with the LOVEfest theme - and rent one of your own to decorate! Dress in late-60’s attire for special recognition throughout the event. Eat a Love cookie, melt your heart with a shaved ice, drink a Love Lager, wear a Love heart, savor a Love candy bar, sip a Love cocktail and take home lasting memories of your “Summer of Love!” 

For all Upcoming Events for the Summer of Love visit:


Fourth of July Parade July 4, 10:00 am Bay Avenue (from Washington to Mason) Cape Charles will sponsor its annual Fourth of July Parade which includes fire engines, golf carts, music, marching and much more! Secure your place along the parade route to enjoy the entertainment that’s sure to thrill!

Fourth of July Fireworks July 4, 9:00 pm (or at dark) Cape Charles Harbor Finish off the fun day with fireworks sure to thrill everyone! Display will occur so that everyone in town will have a perfect view of the lights and colors from Mason Ave and the Harbor.

“Summer of Love” Kickoff July 6, 6:30—9:00 pm Central Park Join neighbors and visitors for the kickoff to the Cape Charles “Summer of Love” event. Groove to 60’s tunes played by The English Channel, dress up in late-60’s attire, and participate in the fun activities in store throughout the park.

For more about free concerts in Cape Charles Central park please visit Harbor for the Arts website: or see our Live Music Calendar page.

Cape Charles Virginia's Cape is a Northampton County Tourism Infrastructure Grant recipient.
Harbor for the Arts is a Northampton County Tourism Infrastructure Grant recipient.

Summer of LovePlease see: Eastern Shore Post coverage of Cape Charles' Summer of Love in the special seasonal pages for Cape Charles June 7, 2019 edition. 


For more information about the Virginia is for Lovers campaign visit:




About the LOVEwork in Cape Charles:

LOVEwork in Cape Charles

The LOVEwork in Cape Charles truly reflects the history and community by incorporating materials that represent what Cape Charles is all about. The “L” is made of sea glass and seashells to represent the bayside community. The O is a tractor tire to represent agriculture. The V is made of kayaks to represent outdoor adventure activities and the E is made of crab pots to represent aquaculture. It is right next to the fishing pier and at one end of the public beach on public Town property.

Visitors are encouraged to take photos with the LOVEworks and share with loved ones on Facebook at or on Twitter with the special hashtag #LOVEVA.

A complete list of the LOVEwork locations is at


Press Release from Experimental Film VA

UPDATE: 7/7/19
The Love mural was revealed at the Reel and Raw Film Premiere on June 29, 2019. 
Here it is and it's stunning! More about the artist, Nadia Petkovic below: 

Love Mural in Cape Charles

Newest LOVEwork to be unveiled in Cape Charles, organized by Experimental Film Virginia June 29, 2019 

Lemon Tree Gallery at the corner of Mason Ave. & Strawberry St.
Lemon Tree Gallery at the corner of Mason Ave and Strawberry St. in Cape Charles
Photo by William Dyas

Cape Charles (June 12, 2019) – Experimental Film Virginia, in collaboration with Lemon Tree Gallery, will unveil alife-sized LOVE artwork at the corner of Strawberry Street and Mason Avenue in downtown Cape Charles. This LOVEwork is a large painted mural on the side of the Lemon Tree Gallery and Studio building. The reveal will be part of the Reel & Raw Film Premiere at 7:00pm on June 29th, 2019.

Created as part of a state and local partnership to promote travel and tourism, the artwork is an extension of the iconic “Virginia is for Lovers” brand, which in 2019 is celebrating 50 years since its inception. The Experimental Film Virginia LOVEwork is one of more than 130 giant LOVE letters, or in this case, a mural—called LOVEworks—in towns and cities across the Commonwealth.

"Virginia is for Lovers is about doing the things you love to do on vacation with the people you love most," said Rita McClenny, president and CEO of the Virginia Tourism Corporation. Scene from Art in a Barn
"The new LOVEwork at Lemon Tree Gallery captures that idea perfectly, and gives you an authentic sense of place as it showcases the quirky vintage, rustic vibe of the town centered on the film scene that Experimental Film Virginia, who organized this LOVEwork, is striving to brand and share by merging arts and tourism. We are excited that Cape Charles will help us share the LOVE with travelers, helping them to discover for themselves why Virginia is for Lovers.” Each LOVE installation is a reflection of the community in which it stands, and the Experimental Film Virginia LOVEwork is no exception.                        Art in a Barn at EFV Photo by Phillip Spohn

The selected artist is Berlin-based Nadia Petkovic whose style features black and white detailed layers of story in her intricate painted designs. The mural will be inspired by old Hollywood stories of Cape Charles in its heyday with references to the former railroad, historic theatre movie house, now home to Experimental Film Virginia, and the present-day arts and culture scene in the town centered around film.

Today Cape Charles is a top beach destination with award winning restaurants, ice creameries and events. “This LOVEworks mural allows Cape Charles to join the arts district branding so successfully executed by VIBE and NEON in Virginia Beach and Norfolk,”
said Renata Sheppard, Artistic Director of EFV. “We hope it will complement the ongoing efforts of the Main Street program in our town and initiate the foundation of an arts district in Cape Charles.”

On the Film set of Robin Gee at EFV 
Photo by Phiilip Spohn

Visitors encouraged to take pictures and share on social media with #LOVEVA

Visitors to the Experimental Film Virginia LOVEwork are encouraged to take pictures with it and share them on Facebook at and on Instagram and Twitter, using the hashtag #LOVEVA and #CapeCharles. A full list of LOVEworks can be found at

Tourism is an instant revenue generator for Virginia. In 2017, tourism generated $25 billion in revenue, supported 232,000 jobs and provided $1.73 billion in state and local taxes for the Commonwealth.

Experimental Film Virginia is a Northampton County Tourism Infrastructure Grant recipient.

You'll Love Our Nature! Eastern Shore of Virginia  tourism logo